If we were talking about the price of umbrellas, you could manage with out it. But we are not talking about umbrellas!
Let me ask, do you ever ride this elevator? Do you want to be the one who has to inform someone's parent, spouse or children they lost a loved because you didn't want to spend the money to ensure their safety? Imagine your own family having that news.
When you look at how much you will spend for this service, isn't it worth spending the less then 15 cents a day?