I agree, well said! I'm curious, what is your opinion on how we should conduct business in the future?
Personally, I live by my margins. During one of my early conversations with VatorGator, he described the type of customer they pursue. Since then we have utilized that philosophy in how we perceive our customer relationships. We haven't taken on work just to fill our book. We qualify our customers on a variety of standards we are looking for.
That's not to say we don't have our share of undesirables! Ha! So please share your thoughts.